SanDisk SD Card Price Hikes Reach Philippine Creators

A single Shopee listing at Php 6,500 is unconfirmed, but the contract data behind SanDisk SD card price it points one way.

The Bottom Line

• The Php 6,500 listing for SanDisk’s 64GB Extreme Pro is one data point reported by Unbox PH. SanDisk has not confirmed it. The market direction behind it is documented.
• TrendForce expects NAND contract prices to rise another 15% to 20% in the October to December quarter. That is a slowdown, not a reversal.
• SanDisk guides to modest further price increases and a gross margin near 84%. A supplier earning that has no reason to discount consumer cards.
• Old stock is the cheapest storage the Philippine market will see for a while. Shelf prices will converge on replacement cost as it sells through.

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The SanDisk SD card price has stopped behaving like a consumer electronics price. Unbox PH reported on October 12 that a 64GB Extreme Pro card (200MB/s read, V30, UHS-I) cost its writer under Php 700 in 2023. The older listing on SanDisk’s official Shopee store now sits around Php 2,000. A newer listing for the same card is priced at Php 6,500.

HemosPH could not independently load that listing and found no SanDisk statement explaining it. It should be read as one reported data point, not company policy. The direction behind it is documented elsewhere, which is why a number that looks like a typo cannot be dismissed as one.

SanDisk SD Card Price Gap Between Two Listings

Two listings for an identical card on the same official store is unusual. Lower stock on the cheaper listing and inferred that SanDisk is clearing old inventory ahead of a new batch. That inference is unproven, but it fits how repricing works in a rising market. Cheap legacy stock sells first, and the replacement batch arrives at replacement cost.

Third-party sellers already hold the SanDisk SD card price above the old listing. Unbox PH recorded Php 2,375 at Camera Commons and Php 2,675 at Henry’s Cameras. Retailers are pricing in what their next shipment will cost them.

The Php 6,500 figure does not reconcile with contract data. A Motley Fool analysis published October 12 cites TrendForce expecting NAND contract prices to climb another 15% to 20% this quarter. That rate cannot produce a tripling in the SanDisk SD card price on its own. Either the listing is a placeholder, a deliberate brake on demand for a card in short supply, or Philippine pricing is catching up to several quarters of increases at once. All three point to higher prices. Only the size differs.

NAND Supply Favors Data Centers

AI infrastructure is absorbing NAND flash, the chip inside every SD card. TechPowerUp, citing DigiTimes, reported that SanDisk raised contract prices by 10% from September 5, 2025, then by 50% for November 2025. Yahoo Finance cited US pricing data in April that put the median year-on-year rise for memory cards and flash drives at 124%, with SanDisk’s Extreme Pro SDXC line up 163%. Korean outlet FN News reported that Micron stopped producing lower-margin consumer memory to build enterprise output.

A 64GB card is a low-margin use of NAND for a supplier choosing between buyers. The memory card shortage is the visible edge of that choice, and the SanDisk SD card price is where it lands for photographers and video teams.

SanDisk Margins Leave No Reason to Discount

SanDisk, independent of Western Digital since 2025, posted fiscal fourth quarter revenue of $8.97 billion, up 51% from the prior quarter. Management attributed about two thirds of that gain to higher prices. Gross margin reached 84.6%. For the quarter ending September, it guided to revenue of $10.3 billion to $10.8 billion, driven by volume and modest price increases.

Multiyear agreements with floor and ceiling prices are expected to cover around half the storage SanDisk ships in fiscal 2027. The rest sells at market prices, which today means rising ones. A supplier with that much revenue protected has little reason to chase the SanDisk SD card price downward.

Philippine Buyers Face Elevated Prices Through 2027

Slower increases are not falling prices. SanDisk reports on October 29, and the first thing to read is whether pricing still adds to its sequential growth. Citi has projected that NAND demand could outpace supply through 2027, as reported by Benzinga. Philippine retail then adds import costs and platform fees on top of whatever the chip market does.

Expect a two-tier market. Old stock sells at yesterday’s price until it runs out, then shelves reprice to the next batch. Studios, event videographers and production houses that consume cards in volume are exposed first, because storage is a recurring cost they cannot defer. Buying two quarters of capacity now costs less than buying it later if the forecasts hold. The downside scenario is a demand break at AI buyers. Nothing in SanDisk’s guidance or TrendForce’s forecast shows one, and consumer pricing would lag it by quarters anyway.

The 64GB Extreme Pro cost under Php 700 in 2023 and will not return to that price on any timeline the current data supports. The Php 6,500 listing may prove an outlier, but NAND flash prices, supplier margins and demand forecasts all point the same way. The SanDisk SD card price now behaves like the price of a scarce input, and Philippine retail will keep repricing until supply catches up.

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