clayzy handicrafts, Emee Liza Rullan

From Hobby to Thriving Business: The Inspirational Journey of Clayzy Handicrafts’ Entrepreneur, Emee Liza Rullan

In the picturesque town of Itogon, Benguet, a talented artist entrepreneur, Ms. Emee Liza Rullan, has been the driving force behind the success of Clayzy Handicrafts Store. Together with her husband, Tyrone, they have transformed clayzy ideas into delightful little handcrafted treasures filled with love. This article chronicles Emee’s inspiring journey from a college hobby to a full-fledged business, and how her participation in the Kapatid Mentor Me Program propelled her to greater heights.

In 2013, while studying Psychology, Emee discovered her love for crafting products made of clay. Inspired by her fondness for pigs, she sought a material to create pig-shaped earrings and found her perfect match in polymer clay. Emee’s passion for clay crafting grew, leading her to attend seminars and workshops, expanding her knowledge in the field. As a college student, she turned her hobby into a small business, helping to sustain her education and provide extra income.

After graduation, Emee embraced her roles as a wife and mother. As she wanted to be a full-time mom while supporting her family, she decided to continue her clay craft business. In 2017, she took a significant step towards growth by participating in the Kapatid Mentor Me Program by the Department of Trade and Industry (DTI). Her dedication and hard work paid off when she received the Best in Presentation award upon completion of the program.

Emee gained valuable insights and learned new business strategies, propelling Clayzy Handicrafts to new heights. With a solid foundation and unwavering determination, they tapped into online marketing, enabling them to reach customers nationwide and even export their products abroad. Emee also shared her expertise through workshops and seminars for clay craft enthusiasts, passing on her knowledge and fostering a growing community.

In 2020, Emee conducted a successful training on clay handicrafts through the Negosyo center Itogon, empowering participants to create ref magnets and other crafts. Her dedication and impact did not go unnoticed as Clayzy Handicrafts received recognition from the Department of Trade and Industry in the Youth Entrepreneurship Program. Their trademark was also registered with the Philippines Intellectual Property Office, securing their brand.

Today, Emee continues to inspire others as a mentor for the clay group community called “Charms Aid Dry Clay PH,” where she conducts virtual workshops and seminars, even during the pandemic. Her unwavering spirit, advice, and belief in pursuing dreams and seizing opportunities have led Clayzy Handicrafts to thrive. Emee’s journey reminds us that passion, perseverance, and a willingness to share knowledge can lead to remarkable success for aspiring entrepreneurs.

Check their page at:

+63 907 341 1697

[email protected]

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